People and technology:

At the forefront of European leaders' recovery agenda

HLB Survey of Business Leaders 2021 - Europe outlook

expect economic growth to decline 59% committed to building organic growth 45% confident in ability to steer their business in a new direction 90% acknowledge weaknesses in talent acquisition 28%

Risk-averse, but recovery ready

The pandemic still persists atop European leaders’ agendas. 81% named the ongoing consequences of COVID-19 as the main risk for their business in 2021. Uneven success with the virus containment across countries, manufacturing stop-starts, and repercussions around Brexit understandably made Europeans wary of the economic climate both within the region and globally. Admirably, local leaders managed to find a strong footing amidst the challenging (and constantly changing) operating conditions.

European leaders are focused on improving operational efficiency, further enhancing their digital collaboration abilities, and carrying on with the adoption of emerging technologies. Tempered in their plans and actions, but fairly tech-savvy European leaders are realigning their business to benefit from the newly emerged digital opportunities, as well as the “green” agenda.

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Key findings

Lesley Hornung

Head of Marketing & Digital

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