Research Methodology
HLB Survey of Business Leaders 2025
Between September and November 2024, HLB collected 1,242 survey responses from business leaders across 55 countries and a broad range of industry backgrounds. Responses were collected via an online survey tool or telephone interview.
The research sample was selected and controlled via HLB firms from their CRM data and supplemented with external market responses. In addition to the quantitative data, four in-depth interviews were conducted via video calls with various subject matter experts.
The base for all figures is 1,242 unless otherwise indicated. Note that not all figures in this report sum up to 100% as a result of rounding percentages, excluding neutral responses or when respondents could choose more than one answer.
More data and information about this survey is available upon request. Please use the contact form below to get in touch with the HLB Global marketing team.
Research methodology key data
