Survey of Business Leaders 2026: European outlook – Competing under pressure

HLBMarketingResearch

European leaders enter 2026 with measured optimism. Only 40% expect the rate of global growth to increase, around 1.5 times lower than the global average. This wariness stems from operating conditions that remain tough, testing both financial strength and long-term decision-making. Discover more from the HLB Survey of Business Leaders 2026

Survey of Business Leaders 2026: APAC outlook – Growing with intent

HLBMarketingResearch

The Asia Pacific (APAC) region enters 2026 in a position of relative strength. Regional GDP growth outperformed expectations in 2025, driven by strong exports and sustained digital investment. 41% of leaders say they are very confident in their ability to grow revenue this year. Discover more from the HLB Survey of Business Leaders 2026.

Survey of Business Leaders 2026: LATAM outlook – Recalibrating for 2026

HLBMarketingResearch

Optimism is returning across Latin America. Nearly one and a half times more leaders now expect global growth to accelerate, and confidence at the firm level has strengthened sharply. Almost half say they are very confident about revenue growth this year, more than double last year’s level. Discover more from the HLB Survey of Business Leaders 2026

Navigating volatility: Early findings from the HLB Survey of Business Leaders 2026

HLBMarketingResearch

Each year, our HLB Survey of Business Leaders gives us an in-depth view into the mindset of global executives, how they perceive risks and where they see organisational opportunities. What we’re seeing in the early findings for 2026 is a business landscape defined by heightened exposure to risk, yet also strengthening confidence and strategic resolve

The Link Between Innovation and Neurodiversity

HLBMarketingResearch

Our comprehensive comprehensive global report, The Link Between Innovation and Neurodiversity, explores how recognising and supporting neurodiversity can unlock innovative solutions, transform performance, and give mid-market businesses a sharper competitive edge.

Latin America: Strengthening agility to compete on the global stage

HLBMarketingResearch

‘Improving operating efficiencies’ is the key growth driver for LATAM leaders this year. While many also focus on cost reduction, technology adoption, strategy reviews, and new product or service launches, the primary goal is to streamline operations for sustainable growth. Discover what regional leaders intend to action in our full report.

Futureproofing operations with tech: Business Services outlook

HLBMarketingResearch

HLB’s annual business services sector outlook offers essential insights into how business leaders navigate the rapidly changing industry landscape. The latest outlook shows sector leaders are preparing for a year of transformation—powered by AI and driven by a sharpened focus on operational efficiency and a renewed emphasis on their people.

Middle East & Africa: Strategies for resilience and innovation

HLBMarketingResearch

The Middle East & Africa (MEA) region has been a hotbed of transformations, with several countries making leaps in economic and digital growth despite tough economic conditions. 71% are confident global growth will increase in 2025, and Africa hosts three-quarters of the world’s top 20 fastest-growing economies.

Measured optimism and igniting innovation: Retail sector outlook

HLBMarketingResearch

The retail sector faces an economic landscape characterised by both heightened uncertainty and significant opportunity throughout 2025. While many remain optimistic about global growth and their companies’ ability to drive revenue, the sector is navigating ongoing challenges, from economic volatility to supply chain disruptions.